DoubleClick’s DART Adapt solution provides an unparalleled combination of sophisticated modeling, technology and consultative services that enable publishers to align ad serving with their business goals.
Features
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Benefits
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| DART Adapt’s sophisticated algorithm |
- Enjoy ever-improving performance as the system learns and adapts to behavior patterns on your Web site.
- Leverage years of statistical research, experience, and insight with the click of a button.
- Match ads to the users most likely to respond to automatically maximize performance.
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| Customizable goals |
- Allow you to maximize profitability the way you see fit.
- DoubleClick’s DART Adapt solution provides the flexibility to maximize revenue on both premium and non-premium inventory.
- Increase client satisfaction and share of wallet by optimizing against a variety of campaign objectives including clicks or post-click activities.
- Drive revenue using eCPM optimization to deliver maximum profitability across all inventory types.
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| DART platform integration |
- Save time and improve efficiency and results
- Optimize campaigns directly from DoubleClick’s leading DART ad serving platforms.
- Enjoy single click optimization.
- Integration with DoubleClick’s DART Sales Manager solution builds optimization seamlessly into your proposal and inventory management process.
- Integration with MediaVisor allows agencies to select DART Adapt-enabled publishers for their media plans.
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| Built-in control group |
- Control group provides proof that optimization is working.
- Monitor the performance lift of each campaign to validate effectiveness.
- Detailed reporting makes it easy to share campaign results, leading to advertiser happiness and greater share of wallet.
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