Features & Benefits
DART Enterprise licensed software enables you to sell, deliver, report on and bill advertising inventory effectively and efficiently using your own infrastructure. Improve the profitability of your business by managing your ad inventory as proficiently as you manage your sales pipeline.
Features
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Benefits
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| Improved Inventory Management |
- Provides insight into what’s available for sale.
- Advanced forecasting tools provide increased accuracy and maximum visibility into available inventory.
- Statistical algorithms account for any variable in the system, whether targeted or un-targeted.
- Real-time adjustment of capacity accommodates for seasonality and/or traffic spikes.
- Flexible configuration of the inventory management tool allows for customization to meet your business needs.
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| Advanced Trafficking and Targeting |
- Take advantage of premium selling opportunities.
- Compete more effectively for cutting-edge campaigns through streamlined ad management, flexible targeting, and faster trafficking.
- Increase workflow efficiencies with an intuitive user interface.
- Create premium selling opportunities with a variety of advanced ad delivery controls and targeting options.
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| Brand New Reporting and Dashboards |
- Make your business run better.
- Leverage the new customizable and widget-based DART Enterprise dashboard to help you gain a command view of your business.
- Create your own personal dashboard to reflect your role, your team and your business, helping to make your business more efficient and proactive.
- Run and distribute any report to any user, whether internal or external.
- Drag-and-drop query terms to create reports on-the-fly in tabular or graphical views to gain more personalized insight into your business.
- Maximize revenue with SmartCountPlus by eliminating counting discrepancies with DART for Advertisers, DoubleClick’s robust online ad management, serving and reporting solution.
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| Platform Extensibility |
- Reach your audience wherever, whenever.
- Serve ads on wireless networks, digital out-of-home applications, games, voice applications, digital TV and emerging digital platforms.
- Reach your audience regardless of the medium using a centralized tool for trafficking, forecasting, and reporting.
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| Application Programming Interfaces (APIs) |
- Gain additional customization
- APIs are available at 4 different levels within the digital advertising value chain.
- Seamless integration with industry best-of-breed business process management tools, reporting tools, billing systems and other applications like content management.
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| Scalable, Robust Ad Delivery Solution |
- Stay worry-free
- Most scalable, robust enterprise-level ad serving solution in the industry.
- Proven to serve more than 4 billion ads a day.
- Available on the latest technology platforms: Windows, Linux, Solaris
- World-class Customer Support team available 7 days a week (24x7).
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