The New DFA Trafficking Solution

Trafficking ads is typically the most time-consuming aspect of online ad management. The manual, repetitive nature of the tasks--from entering media plan data to performing quality assurance--invites errors and wastes time.

DoubleClick offers a better way to tackle the challenges of the online advertising workflow. Relying on client feedback and over a decade of experience, DoubleClick has redesigned DART for Advertisers (DFA), including trafficking system enhancements that increase campaign management efficiency.

The new DFA offers a fresh look and feel with a trafficking interface that mirrors the way you work. And now, thanks to clearer navigation and features that guide you through the interface, DFA is easier to learn if you're new to trafficking.

Speed and simplicity

The new DFA offers:

• A clear user interface improves the trafficking experience and streamlines workflow.
• Sorting, filtering, and global search functions to simplify management of multiple campaigns.
• Interface icons that provide one-click access to create and manage campaigns, upload creative, batch edit placements and ads, generate tags, and perform QA before campaigns go live.
• Inline editing to increase campaign modification efficiency.
• Integration with Microsoft Excel to eliminate manual data entry and reduce errors.

We invite you to explore the new DART for Advertisers.